Five Companies Control 64% Of All Online Ad Spending

CHART OF THE DAY: These Five Companies Control 64% Of All Online Ad Spending

Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)

One thing to note, says Herman: "With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape."

  

 

 

~src:http://www.businessinsider.com/chart-of-the-day-these-five-companies-control-64-of-all-online-ad-spending-2011-10